An engaging story activates many brain areas: the medial prefrontal cortex, which plays a role in decision making and memory recall; the inferior parietal lobe, which plays an important role in understanding emotions and interpreting sensory data; and hippocampal formation, where long term memories are processed. (Beres, D., 2017)
Learners not only experience similar brain activity to each other but also the character of the story because we don’t just listen to stories, we see images and feel emotions. We actually experience the story as if it’s happening to us. (Stevenson, D., 2016)
The brain releases dopamine into the system when it experiences an emotionally-charged event. And dopamine aids memory and information processing, you could say it creates a Post-it Note that reads, "Remember this". (Medina, J., 2008)